Boosting Your Income Series (#2): Advantages and Disadvantages of the Bulk SMS Reselling Business

Now, let’s start by looking at the benefits of the bulk SMS reseller business. 1. You’re your own boss Just like most other businesses that you can do online, the bulk SMS reselling business makes you your own boss. You own the business and make every decision regarding it. You can set your prices as you wish. You can design your website to suit your taste. You can market your business to any extent and with any proven strategy. And you can decide to put your business on hold whenever you feel like. It’s all yours. Even the company that supplies your retail SMS units has no control over your business. 2. Easy and Cheap to set up You won’t need to hire an expensive programmer to help you set up your reselling website. Most wholesale companies will provide a ready-made template, which is very easy to tweak. Regarding money, all you need is just site set-up fees and the total amount for the number of units you want to start with. So, you won’t have to break the bank in order to start this business. 3. SMS credits don’t expire Even if your business hits a standstill due to either low sales or an inevitable break, the SMS credits in your account would remain intact – even if you abandon your account for years! 4. The business is stress-free Most of the actions you’ll take are automated and can be done at the click of a button. Your website template is pre-designed for you (though you’ll need to make some slight changes). Sending credits to a customer takes less than two minutes, and managing customer accounts is very easy – even if you don’t know all any technical detail about web development or management. 5. There is a huge profit potential If you work hard and do things right, there is no limit to the profit you can make from the bulk SMS reselling business. Two factors make this business a hotcake: firstly, thousands of messages are sent in Nigeria on a daily basis; secondly, people prefer sending bulk SMS because they’re far cheaper and are easier to send to multiple recipients than SMS by network operators. Now, let’s look into the cons of bulk SMS reselling business 1. High competition Because of the huge profit potential of the business, many Nigerians are already into bulk SMS reselling. For this reason, a newbie may find it very hard breaking into the market. However, with determination, hard work, proven marketing strategies, mentorship from experts, a slightly reduced price, and some trace of luck, you can excel in the business. 2. Profit may be meager if… Because you’ll be earning a profit of N1 or less per SMS unit most of the time, you won’t make much gains if you’re not selling several thousands of SMS units to customers. However, if you have many customers or even a few who place huge orders, you’ll make an attractive profit from the business. So, it all boils down to how much units you’re selling. With the information shared in this article, you can make an informed decision to proceed to start the business or to jettison the idea. If you’re still keen on going into the business, then stay hooked to this blog. In the next article (coming next week), you’ll learn how to get your website and online portal.