How to Start Your SMS Business Tutorials

Boosting Your Income Series (#2): Advantages and Disadvantages of the Bulk SMS Reselling Business

This is a Continuation of Last Week’s series on Every business has its pros and cons. And the bulk SMS reselling business is no exception. It’s very important that you understand both the bright and dark sides of this business before you venture into it. This post will help you in that regard. So, if you’re considering starting the business, read this post with rapt attention.

Now, let’s start by looking at the benefits of the bulk SMS reseller business. 1. You’re your own boss Just like most other businesses that you can do online, the bulk SMS reselling business makes you your own boss. You own the business and make every decision regarding it. You can set your prices as you wish. You can design your website to suit your taste. You can market your business to any extent and with any proven strategy. And you can decide to put your business on hold whenever you feel like. It’s all yours. Even the company that supplies your retail SMS units has no control over your business. 2. Easy and Cheap to set up You won’t need to hire an expensive programmer to help you set up your reselling website. Most wholesale companies will provide a ready-made template, which is very easy to tweak. Regarding money, all you need is just site set-up fees and the total amount for the number of units you want to start with. So, you won’t have to break the bank in order to start this business. 3. SMS credits don’t expire Even if your business hits a standstill due to either low sales or an inevitable break, the SMS credits in your account would remain intact – even if you abandon your account for years! 4. The business is stress-free Most of the actions you’ll take are automated and can be done at the click of a button. Your website template is pre-designed for you (though you’ll need to make some slight changes). Sending credits to a customer takes less than two minutes, and managing customer accounts is very easy – even if you don’t know all any technical detail about web development or management. 5. There is a huge profit potential If you work hard and do things right, there is no limit to the profit you can make from the bulk SMS reselling business. Two factors make this business a hotcake: firstly, thousands of messages are sent in Nigeria on a daily basis; secondly, people prefer sending bulk SMS because they’re far cheaper and are easier to send to multiple recipients than SMS by network operators. Now, let’s look into the cons of bulk SMS reselling business 1. High competition Because of the huge profit potential of the business, many Nigerians are already into bulk SMS reselling. For this reason, a newbie may find it very hard breaking into the market. However, with determination, hard work, proven marketing strategies, mentorship from experts, a slightly reduced price, and some trace of luck, you can excel in the business. 2. Profit may be meager if… Because you’ll be earning a profit of N1 or less per SMS unit most of the time, you won’t make much gains if you’re not selling several thousands of SMS units to customers. However, if you have many customers or even a few who place huge orders, you’ll make an attractive profit from the business. So, it all boils down to how much units you’re selling. With the information shared in this article, you can make an informed decision to proceed to start the business or to jettison the idea. If you’re still keen on going into the business, then stay hooked to this blog. In the next article (coming next week), you’ll learn how to get your website and online portal.


  • Reply
    How to Set up Your Bulk SMS Website | Bulk SMS Business in Nigeria.
    May 2, 2013 at 8:31 am

    […] continuation of Our Boost Your Income Series, Before you can run a bulk SMS reselling business on a commercial scale, you must have a website. […]

  • Reply
    June 3, 2013 at 6:34 am

    Nice Points Peter,

    Bulk SMS reselling is a good way to start our online business but fact is that if we are not able to generate leads to our SMS packages then we are not going to make any money. If we need to stand out of the crowd we need to provide cheap rates with good support.

    I always thought to plan a Bulk SMS providing service but it is not such an easy task I believe. So I switched to blogging and it is pretty well working for me.

    • Reply
      June 3, 2013 at 5:12 pm

      Bulk SMS is not that difficult, if you have automated payments activated and an excellent provider its practically handsoff once you’ve a critical mass of clients.
      You are perfectly right about Good support.

  • Reply
    October 6, 2013 at 11:53 pm

    I ill like to advertise my bulksms site on your blog,please how can you help me with that,I await your response

  • Reply
    February 7, 2015 at 8:30 am

    please I need ur contact number

  • Reply
    July 18, 2015 at 11:12 am

    I want to know how to create a bulk sms website.

  • Reply
    How to start your bulk sms business in Nigeria | Bulk SMS Business in Nigeria.
    August 20, 2019 at 4:37 pm

    […] You can follow the next part of this series here. […]

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