Today’s business climate favours businesses that are responsive to innovation. The dynamism of our civilization continues to create new opportunities – new markets, new lifestyles.
Shrewd marketers have been responsive to these variations in lifestyles, fine-tuning their strategies to take full responsibility of any perceived vacuum – of which the latest, and currently the biggest, is mobile SMS Marketing.
Notable internet-statistics company, Statista, has estimated the number of mobile phone users in the world at a staggering 4.61 billion. Of these, 96% engage in texting and 64% of all consumers would be inclined to view a company that offers texting as a service channel positively, as recorded on OneReach. Are you getting the picture? You may want to check out Nigeria’s rank for mobile phone use too.
These statistics are,and should be, suggestive enough to incite any serious businessunto an aggressive incorporation of robust SMS Marketing as part its marketing strategies – a prudent adjustment to changing times based on the reports above. Business competition is hardball, and the game has neither time nor consideration for marketers with weak knees: Adapt, or be trampled underfoot.
Still hesitant?Then go through this list of 7 solemn reasons why your business should adopt SMS Marketing today:
- ECONOMY
SMS Marketing is an exception to the widely held belief that cheap services have less value than their costlier alternatives. With only a fraction of the money required for other marketing channels, SMS Marketing delivers way more value.
- DIRECT COMMUNICATION
SMS is an immediate channel for reaching out, and the only channel in which you are certain your recipients would see and read your message under few minutes – we are always checking our phones. This form of direct communication can also help spur customers unto an immediate purchase.
- EASE OF CREATION AND DISPATCH SPEED
Preparing and sending an SMS is very simple; and the delivery speed is very fast – usually under 10 seconds. This is an excellent feature for dealing with time-sensitive messages.
- HIGH ENGAGEMENT RATES
There is no room for fluffs in text messages and this brevity and concise call-to-action has endeared many customers to SMS messages. With an open rate of 99% – 90% of messages being read within 3 minutes of receiving it, and aresponse rate of 45%, SMS engagement rates are simply off the charts.
- BRANDABILITY AND FLEXIBILITY
No matter the size of your reach – a large group or a small number of people, SMS Marketing can be utilized without hassles. Your messages may also be delivered branded with your business name, thereby making an instant positive impact on the recipient.
- EASY OPT-IN and OPT-OUT OPTIONS; ZERO SPAM FILTER WORRIES
Your message gets delivered to the recipient’s inbox without any pesky spam filter to worry about. Also, the ease of SMS Marketing opt-in procedure for both marketers and customers is unmatched – the customer simply texts a number to a short code!
- USER-FAVOURED CHANNEL
This should easily be deduced from the foregoing- 99% open rate, messages typically read under 10 seconds upon delivery, 45% response rate… just go through the entire list again.
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