Tutorials Uncategorized

Using Express Bulk SMS for Marketing Your Business: The Pros and Cons

SMS marketing is undoubtedly one of the best strategies for businesses to connect with prospects and customers, through their mobile phones.

However, this strategy isn’t without its downside. So, it’s very important for you to understand the pros and cons of using bulk SMS as a marketing strategy before launching your campaign.

Here, I’ll be sharing with you the pros and cons of the bulk SMS marketing strategy.

After reading the post, I’m sure you’ll be able to make a well informed decision as to whether you should use SMS marketing or not.

Now, let’s roll…

The Pros

1. Your message WILL be read

There is very high probability that your message will be read. This is because mobile phones are Nigerians’ most personal belongings.

Your customers may ignore emails, letters, flyers, newspaper adverts and even your website. But they’ll surely read any text message that lands on their phones. So, with bulk SMS you’ll pass your message across – effectively.

2. You can send impromptu messages

Since text messages deliver instantly, you can spread word among your customers about impromptu deals, urgent notices, promotions and other important pieces of information.

If you’re into real estate for instance, you can notify your customers about latest property listings and auctions available. The same applies to any other business.

3. Customers respond better

SMS is a very good medium for prompting your customers to take a certain action. You can urge them to subscribe to an offer, make enquiries, answer some questions and so on. You’ll get more responses by sending your request via SMS than via any other medium.

Remember, many Nigerians won’t use the internet – either because they are not web savvy or they are just too busy to surf the internet. But they are never too busy to attend to attend to their phones.

4. Messages are very easy to send

Just with the click of a button, you can send your SMS to thousands of recipients. Simply login to your user account with a reputable bulk SMS service provider, type your message, and blast it off. (But remember, you must have enough funds in your account to send messages.)

The Cons

1. Only 160 characters allowed

As you know, the maximum limit for SMS is 160 characters. Sometimes, this may be too limited for the message you want to pass across.

Although most of the bulk SMS service providers will allow you to exceed this limit, this will attract more cost.

2.  No media allowed

Other than text, SMS does not allow other content formats. So, you can’t send images, animated effects or sound to your recipients. For some businesses, this could mean a big limitation. But in most cases, it’s no big deal.

As you’ve seen, SMS marketing has its pros and cons. But the benefits outweigh the disadvantages – for most business.

Before you adopt SMS as a means of marketing your business, consider these pros and cons, and then decide if this strategy is for you.


Do you need more information?

Mail us via our contact form on http://smsbusiness.com.ng/contact-us


  • Reply
    Theodore Nwangene
    March 27, 2013 at 12:19 am

    Interesting post Peter,
    Everything in life has there pros and cons and bulk SMS is certainly not exceptional.

    I really agree with all you said here.

    Thanks for sharing.

  • Reply
    Sms marketing nigeria
    April 14, 2013 at 10:19 pm

    Hi! I love the post. I am into the sms business and thank God the pros over weighs the cons. though the market is now nearing saturation

  • Reply
    October 14, 2013 at 4:57 pm

    How can i get a good service provider. would love to join the business

Leave a Reply